This article at Yahoo is particularly sobering for people who still subscribe to cable.
I know 2020 is a loooooooong way away, but it won’t be a sudden change. It’s going to be very deliberate and very systematic. Do you realize how much we already pay vs. what we actually want? It’s insane. This is an OnDemand culture (like it or not) but yet we’re still being force-fed hundreds of channels that will never be entered into our remotes.