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Still reeling over Coach and Tami Taylor walking away from her and into a sunset in Philadelphia. lauramcclellan.com

The Thing About Tina Fey’s Garnier Commercial

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By now you may have seen the Garnier hair color commercial featuring Tina Fey. It’s perky, it’s bouncy, it’s shiny, it’s everything a good hair commercial should be.

But I feel uncomfortable watching it. Particularly the short version where you don’t see her glasses or green converses.

I keep waiting for Tina to make some sarcastic comment or crack a joke with a pop culture reference thrown in for good measure, but she never does.

And then I’m just left sitting there like, oh, maybe she just…likes this hair dye product. That’s not nearly as fun. And then I feel let down. And then I feel bad for feeling let down because Tina Fey decided to do a commercial with no jokes. Like I can’t just let her be a real person who happens to like nourishing hair dye and doesn’t wear her glasses sometimes.

But it’s not my fault Tina Fey is hilarious 99.9% of the time. She’s created a precedent in my mind. I’m trained to see Tina Fey and think, Oh man. This is going to be good. Just wait. Just wait to see what funny thing she’s going to say next. But in this commercial it never happens.

It’s like I’m sprinting down one of those unexplained paved roads in the middle of a desert that mysteriously drops of a cliff without warning, and I’m left suspended in mid-air bicycling it like Wile E. Coyote, holding up a sign that reads “Help!” before I plummet to the ground below, landing in a cloud of dust and leaving a coyote-shaped hole in the dirt. That’s what it’s like to watch this commercial for me. Every time.

I think it’s that Tina is hardly ever that enthusiastic about anything, at least when it comes to tone of voice, so when I hear that chipper “this hair color is AWESOME you guys. It makes my hair shiny!” and see her twirling around in a skirt, I shift in my seat and glance to my left and right like, “Am I supposed to laugh? I don’t know if I’m supposed to laugh. Is this supposed to be that ironic type of funny? What’s that? I think I hear the oven timer going off…”

I need someone who knows Tina well to sit beside me when I watch the commercial so I can lean over and whisper, “is this Tina Fey being serious? I can’t tell. Her face is unreadable. I need to know how to react.” Or maybe just hold up my Wile E. Coyote sign to her real quick so she can give me the signal and I’ll know whether or not to say, “thanks Tina Fey for that informative and convincing sales pitch” or “hahaha, Tina Fey, you slay me.” Is that too much to ask?

Am I over-thinking this? Almost certainly. But I’ve seen this commercial enough to know that this feeling isn’t going to go away, and I need to know if you feel the same or if I just have too much social anxiety about people I don’t even know.

So, tell me: does this commercial make you want to buy Garnier hair color or take imaginary cookies out of the oven?

  • http://calebmcnary.com/ Caleb McNary

    Hit the nail on the head with this one. I keep waiting for the other shoe to drop. I expect the commercial to go to black for 5 seconds, and then have Tina reappear and say something Lemmonish like “Suck it nerds.”
    So confusing.

    • http://lauramcclellan.com Laura McClellan

      ha. that would be GREAT.

  • http://www.givinguponperfect.com/ Mary Carver

    Oh my gosh, I thought it was just me. I actually saw this commercial last night during a 30 Rock rerun. It was SO BIZARRE! That skirt?! It’s so fluffy and feathery and girly! I mean, I read Tina Fey’s book. She MUST be wearing that skirt ironically. Right?!

    • http://lauramcclellan.com Laura McClellan

      Exactly!! I can’t figure it out! That skirt is all…feathery.

  • http://pulse.yahoo.com/_EC7RUZWKCS7F77O2OP7TD566YU heresyourcopy

    i think they digitally added her head to somebody else’s body. that’s the only reasonable explanation.

    • http://lauramcclellan.com Laura McClellan

      ha. that is a fair assumption! maybe she doesn’t even know this exists! Someone should tell her.

  • Guest10514

    I think the point of her outfit is to mock the Sarah Jessica Parker Garnier ads. Tina’s outfit is a ridiculous long sleeved, long skirted version of the famous “Carrie” outfit from the opening of Sex and the City. SJP used the be the Garnier spokesperson and has passed the torch to Tina. I’m pretty sure the outfit is intended to be a joke in this vein. I do think it falls a little flat though…

    • hcoe777

      ^^^ exactly! It’s totally a silly version of the classic Carrie outfit. Tina Fey is joking around, but you have to be versed in Sex in the City to get it.

  • Nikharmc2002

    I would really like to know which type and color her hair was done in ….would like to use..

  • Guest

    Yhe hair on her head is obviously not hers and that’s very distracting to me..

  • Stacey

    Same thoughts here. Poorly executed and comes across really flat. Makes me almost dislike Tina Fey. Almost.

  • Nan

    Terrible commercial! At first I thought it was about the skirt, which I thought was very ugly. Once I realized it was a hair color commercial, I just shook my head thinking, ” how stupid was that”? Bad,bad,bad!